When a fragrance company launches a new perfume it is always met with interest from the press and the public, but when it's the first new release for eleven years then the expectations are even higher. To coincide with the smash hit film Beauty and the Beast, Parfums Worth have released BELLE, a fresh floral which they describe as "effortlessly feminine, romantic, playful and chic". Could this be the company's chance to re-establish itself in the minds of a new generation of customers and add a new fragrance to the stable of Dans La Nuit and Je Reviens? Let's see if this fairytale has a happy ending.
