The fashion for having a “fragrance wardrobe” shows no signs of disappearing anytime soon and, indeed, you almost feel out of place if you have one perfume that you always fall back on. The idea of having a signature scent that you become known for has been replaced with the expectation of owning all of the latest niche and mainstream fragrances. This was the realisation that John Evans came to when he suddenly found that he had fallen into the trap of ping ponging between the current perfume trends. So, he decided to create his own personal signature scent and The Modernist is the result.
