I don’t know who originally coined the expression “reinvention is the key to success” but it’s definitely one that could be applied to the company behind Colonia Club. With a history dating back over one hundred years you could be forgiven for thinking that Acqua di Parma could rest on its laurels, but times have not always been as secure as they are today for this famous brand. Taking inspiration from the company’s iconic burst of hesperidic freshness, Colonia Club is firmly anchored into the timeless tradition of colognes, but an overdose of aromatics makes this wonderfully engaging. So, it’s time to head to Italy.
Everyone talks about scent bringing back memories but this week it was a painting that triggered my recollection of a Guerlain classic. I’ve started renovating part of my house and this included taking out a built-in wardrobe. It was a typical nineties “Changing Rooms” style construction built of four-by-four and MDF, but what was hidden behind it really took me back. The wall was decorated with painted dolphins, so obviously it used to be a child’s room, and straight away I started to think about Petit Guerlain, which was released in 1994. So, let’s go back twenty two years and rediscover Guerlain’s innocence.
