The dark days of the pandemic may seem like a lifetime ago now, as we all busy ourselves once again on life’s hamster wheel, but it has meant a massive shift in the perfume market. Those two years focused our attention away from personal fragrance, that beautiful juice found inside a glass bottle, and instead made us think about the scent of our surroundings. With so much time spent indoors, and without the option to travel, we all wanted some scented escape. That initial fragranced flurry saw many candle brands unfortunately fall by the wayside, but the demand had been ignited and it heralded the arrival of Purnima Fragrances.
