October is the month for the Winter blockbuster to launch. I'm talking about fragrance rather than film, although both share a similar strategy. A film's trailer is designed to excite an audience into attending, whilst an October fragrance launch is intended to make it onto that all important Christmas list. One of the first cabs off the rank this year is MODERN MUSE NUIT by Estée Lauder. It continues the popular series and is described as "Modern Muse at her most glamorous and mysterious", but is it really? There's only one way to find out ... dim the lights, grab your sequins, and experience the night.
