A corporate solicitor is not the first person that you would imagine as the brains behind a new British beauty brand, but that is exactly what Robert Hallmark was. He trained in law, and for seven years worked in Birmingham and London before setting up Gruhme in March 2013. Now, I love his fragrance, Gruhme No.14, but I was interested to find out what led him to release that particular fresh scent. Would the answer lie in "Stephan's Six"?
Products that are sighted at a male market with point blank aim have a terrible history of actually missing the target altogether. They can end up languishing on the bottom shelf or, worse still, relegated to the "bargain" section. So it was with some apprehension that I approached GRUHME NO.14, a male Eau de Toilette. I imagined a gym-butch masculine scent with the subtlety of a hammer that existed just to deplete the worlds supply of patchouli and vetiver, but I was wrong. I was very wrong. Put preconceived ideas to one side and let me introduce you to a beautifully refined men's fragrance, which ladies are bound to steal.
