The men’s grooming market is one that is forever being touted as “the next big thing” and “the sector to focus on” but, in reality, it’s one that has happily ticked along for generations. Whether we’re talking about the legendary Macassar Oil, the traditional Geo F. Trumper Shaving Cream, or even the new Eight & Bob Bath and Body range, men’s grooming products have always been an established part of daily routines. In more recent years the bestsellers may have changed, eye balms in favour of aftershave splashes, but tradition always powers through. That’s where Milano Cento comes in with their new Shaving Cream.
