The men’s grooming market is one that is forever being touted as “the next big thing” and “the sector to focus on” but, in reality, it’s one that has happily ticked along for generations. Whether we’re talking about the legendary Macassar Oil, the traditional Geo F. Trumper Shaving Cream, or even the new Eight & Bob Bath and Body range, men’s grooming products have always been an established part of daily routines. In more recent years the bestsellers may have changed, eye balms in favour of aftershave splashes, but tradition always powers through. That’s where Milano Cento comes in with their new Shaving Cream.
I wonder how many bottles of fragrance end up languishing in the forgotten corner of a cupboard or get passed on to a friend with the greeting of “I think that this will suit you more than it does me.” When we find a perfume that we love it often becomes our signature and, understandably, others that are gifted or purchased can sometimes compare unfavourably next to it. Even the act of moving from an Eau de Toilette to an Eau de Parfum can prove problematic so, with this in mind, has Milano Cento successful managed to intensify its signature scent to match the expectations of a new decade?
Many reviewers describe fragrance as a "time machine" which can take you on a journey into your past, but that is always dependent on your having a link to the fragrance in the first place. What if a perfume came along which catapulted you back to the eighties without ever having smelled it before? I'm not going to lie, I was a little scared of this beast initially because the late eighties and early nineties were not known for subtlety. However that is exactly the joy of this powerhouse, which is back after a twenty four year absence. Pick up your VHS, reach for your Dynasty shoulder pads, and let me reintroduce you to Milano Cento.
