The past twelve months have certainly not been what any of us could have expected. January started off with all of the usual excitement but, very quickly, the world changed dramatically. With restrictions, lockdowns, and a mammoth shift in our everyday lives, it would have been easy to just pull the covers over our heads... but we all soldiered on. The situation was certainly not easy for the fragrance industry either, but they still managed to launch some spectacular products. As we approach the end of 2020 I thought it would be a good moment to look back at twelve months of articles, channel my inner Blyton, and pick My Favourite Five.
The job of a perfumer is to take a jumble of ideas and turn them into a fully formed fragrance. Now, when you work for a large company you can find yourself caught in the middle of many egos all wanting a say on the finished scent. However, as an independent perfumer you are solely accountable to yourself, and so the finished fragrance can often be closer to the original concept. One perfumer that has shown herself to be the mistress of translating emotion and place into scent is Eglija Vaitkevice of Exaltatum, and her latest fragrance takes the wearer on a journey to baroque London. It's time to visit St. Paul's.
