One of the signs that the long, cold days of winter are about to be left behind for another year is the appearance of the Spring Collection. This has become a regular fixture from perfume companies in recent years as they grab our attention ready for the big summer release. One company that really has embraced this idea is Jo Malone. Each year their customers are treated to a new selection of fragrances that form the Brit Collection. Manufactured in a strictly limited quantity, this year's collection is called The Bloomsbury Set and it really does challenge the traditional Jo Malone style.
With many companies now opting for more than one "range" within their catalogue it can become confusing just what the differences are. Along with the ever-present "exclusive" collection that each seem to include, fans are bombarded with flanker after flanker; a sport version, an intense version, even that troublesome Eau Fraiche. One company that has taken a different direction in the way that they offer their products to the public is Jo Malone London. Now under the control of Estée Lauder, just what makes their approach so different and why have millions fallen under their spell?
