If there’s one thing that this pandemic has taught us it’s that every ounce of security can be ripped away at a moment’s notice. One of the sectors that has been particularly hit is theatre and, as someone who was an actor for twenty years, it is devastating to see friends and ex-colleagues suddenly left with no means of financial support. However, in an industry where “the show must go on”, a Broadway duo has come up with an inventive way to provide income for themselves and also other abandoned creatives. We Light literally is a "light in the darkness” and their Cast Party Candle is helping to keep the Broadway spirit alive.
There have been many attempts to create fragrances that embody a place or a building, but these are always a little hit and miss. It’s very difficult to sum up in scent a particular environment because everybody will have a slightly different recollection or impression. To do it successfully you need your audience to be able to draw on a more universal memory. One example of a company doing just that is Carthusia with their theatre inspired Prima fragrance. With theatres currently closed, the chance to relive the smell of the greasepaint and the roar of the crowd was one that I simply couldn’t resist.
