When did we stop smelling perfume before buying it?
It's a strange question because perfume is one of the few things we buy that we can't really understand until we experience it. You can read every word written about a fragrance, look at the bottle, watch a video and listen to someone describe how it develops on skin, but none of that can tell you exactly what it will smell like to you. And yet we now discover perfume in all sorts of ways before we ever put it on our skin.