Thursday 21 January 2016

Lancôme's NEW La Vie Est Belle Florale

I don't think that anyone could have truly predicted the phenomenal success of Lancôme's La Vie Est Belle back in 2012, and as we start 2016 few would have thought that a sixth version would be about to launch (excluding special editions). The key to the range's success was surely that each successive release was based on the original but pulled a different aspect of the fragrance to the fore, so the customer already had a familiarity with each new addition. The latest version, La Vie Est Belle Florale, launches in the UK on 21st February so let's take a journey through the whole series before seeing what to expect from the new one.

The original fragrance was developed by perfumers Anne Flipo, Olivier Polge and Dominique Ropion, apparently after three years work and five thousand versions. The idea was to create a perfume which personified simple elegance, natural beauty and allowed the wearer their "own vision of happiness". The first incarnation would form the basis for everything that followed and included top notes of black currant and pear, a heart of iris, orange blossom and jasmine, and a base of tonka bean, praline, patchouli and vanilla.

The original La Vie Est Belle in 2012 was designed to showcase the iris. You get a wonderful burst of citrus floral at the start before it warms up with the enveloping vanilla. This first version was released at a 22% concentration which is why it made such an impression. It was followed up with La Vie Est Belle L'Eau de Parfum Légère in 2013 which again used the same structure but added a note of white musk. This created a lighter version of the original but was interestingly not called an eau de toilette.

2014 saw two further releases in the form of a true eau de toilette and a parfum. La Vie Est Belle L'Eau de Toilette showcased a buttery magnolia whilst the L'Absolu de Parfum increased the iris and added rose to give a more powdery and woody aspect, at a whopping 33% perfume concentration! Hot on their heels La Vie Est Belle L'Eau de Parfum Intense joined the family in 2015. This was the first version to deviate away from the original concept. It added a tuberose, ylang ylang, pink pepper and hazelnut cream accord. The overall effect was a candied tuberose which combined sensuality with playfulness.

Finally we arrive in 2016 and see the launch of the new La Vie Est Belle L'Eau de Toilette Florale. This time the fragrance is being built around the osmanthus flower and described as a delicately luminous fruity floral. A return to the original structure, but with fresia, mimosa and amberwood, it promises to be a welcome addition to the growing range, and the perfect scent as we enter Spring. It will be available nationwide at £49 for 50ml and £70 for 100ml.

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