Launching a fragrance company is something that isn’t for the faint hearted, but the success of bdk Parfums shows that it’s possible when quality and dedication isn’t compromised. David Benedek founded the company in 2016 with a quintet of fragrances, and the collection now numbers an impressive nineteen. With a family link to fragrance that drew him to create bdk Parfums, I thought it was time to discover David’s scented memories during “Stephan’s Six”.
The perfume industry is the same as any other industry in the twenty first century, it has to move quickly and follow trends. Yes, there are some companies who actively try to go head to head with customer’s expectations and these are to be applauded. They offer a beacon in a sea of similarity but in all honesty, and I know that I will get shouted at for saying this, is there really a problem with companies taking the lead off their competitors? The powerhouse that is Lancôme’s La Vie Est Belle has spawned multiple “homages” but so did Chanel’s No.5. So, are we being too harsh on an industry where being "on trend" is nothing new?
I don't think that anyone could have truly predicted the phenomenal success of Lancôme's La Vie Est Belle back in 2012, and as we start 2016 few would have thought that a sixth version would be about to launch (excluding special editions). The key to the range's success was surely that each successive release was based on the original but pulled a different aspect of the fragrance to the fore, so the customer already had a familiarity with each new addition. The latest version, La Vie Est Belle Florale, launches in the UK on 21st February so let's take a journey through the whole series before seeing what to expect from the new one.
