The reasons why someone launches their own perfume company are always so varied and that can also be said for the background of the founder. Some may have been inspired by a lifelong interest in fragrance whilst others may have already worked within the industry for many years. Both have their advantages and disadvantages but, because the nuts and bolts of releasing a fragrance are so much more than just creating the scent, a little bit of inside knowledge can be helpful. This can certainly be said of Ulrich Lang whose most recent fragrance, 17 Nandan Road, definitely hits the right note in both scent and styling.
I don't think that anyone could have truly predicted the phenomenal success of Lancôme's La Vie Est Belle back in 2012, and as we start 2016 few would have thought that a sixth version would be about to launch (excluding special editions). The key to the range's success was surely that each successive release was based on the original but pulled a different aspect of the fragrance to the fore, so the customer already had a familiarity with each new addition. The latest version, La Vie Est Belle Florale, launches in the UK on 21st February so let's take a journey through the whole series before seeing what to expect from the new one.
