Creating the follow up fragrance to your debut scent is arguably one of the hardest feats that any company will ever have to do. The need to balance your existing customers’ expectations alongside a desire to attract new followers to the brand is often a difficult road to navigate. Veer too far away from the original and you might find yourself having to start again from scratch. The latest person to attempt this is Charles Wong. After successfully launching the elegantly refined Aurora back in 2018, he has taken inspiration from the Swan King himself and journeyed to Bavaria to realise the romantically extravagant Linderhof am Morgen.
