Creating a new perfume brand is not something that should be entered into lightly because, unfortunately for some, the already overcrowded niche market is a difficult one in which to succeed. Having a real love for what you do can help but, in the end, it comes down to exquisite products and a loyal customer base. One company that has managed to combine both of these qualities though is Beacon Mercantile, which was founded by Toni Hacker in New York. A combination of candles and skincare have proved hugely successful for the brand but it’s the fragrances that customers are finding truly addictive.
