There’s an often repeated theory that the younger you manage to tempt a person to start using a company’s fragrance the more likely they are to stay loyal to that brand. Now, whether this still holds true in the current arena of thousands rather than hundreds of perfume companies is open to debate. The vast choice and availability of fragrance has made loyalty a prized possession in the industry, and that is one of the reasons why Carthusia has launched Junior. The scent is aimed squarely at the children’s market but it has also proved irresistible to adults who love their powdery floral scents.
