When a new fragrance company launches into an already overcrowded marketplace it is important that it starts to create a history from the outset. It’s this story that the brand will be able to build on as it hopefully progresses. Unfortunately the loyalty of a customer to a brand is not as all-encompassing as it once was and so many, regratably, won’t survive. The days of a diehard commitment to a company have gone, so those that have already secured this have a huge advantage. Geo F Trumper has an impressive history stretching back to 1875 but this year sees the twentieth anniversary of the much younger GFT.
The word “traditional” can often bring to mind thoughts of old fashioned and out of date companies. It’s unfair because “traditional” also refers to quality craftsmanship and a secure understanding by a brand of their customer and his or her expectations. One company that is proudly “traditional” is Geo F Trumper. With a history stretching back to 1875, and an impressive range of products that encapsulate over two hundred years of trading, they've released a new fragrance to sit alongside their current collection. With such a loyal clientele, how will Paisley fair in the world of the cutthroat razor?
