Showing posts with label Fougère. Show all posts
Showing posts with label Fougère. Show all posts

Monday, 9 August 2021

GREEN VELVET by Ilya Parfums

The fact that many truly niche perfume companies are actually a one or two-person operation is exactly the reason why they’ve managed to survive the difficulties of recent times. The ability to quickly pivot, and either focus their energies on a temporary line or pause production altogether, has meant that the final easing of restrictions has allowed them to re-emerge and take up where they left off. Ilyas Kakis, the founder of Ilya Parfums, has been refreshingly open about how the past year gave him time to reassess the brand. With the collection now numbering three, it’s time to discover the magic of Green Velvet.

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Thursday, 15 October 2020

GRAVITAS by Naughton and Wilson

Can you imagine releasing your own fragrance into an already oversaturated market? Will anybody buy it? Will the reviewers like it? These are important concerns for the large corporations that launch thousands of perfumes every year, but it’s even more nerve wracking when you’re an independent company. Someone who knows all too well about the sleepless nights is Dan Naughton, one half of Naughton and Wilson. Known to the world as YouTube’s MrSmelly1977, he launched the classically-inspired Gravitas in January 2020 and, in a world that is definitely out of sync, it provides a well needed dose of yesteryear refinement.

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