When a new perfume company is launched it is often because the founder has a love of fragrance or has previously worked in the perfume industry. However, occasionally it is because there is already a family heritage that exists, whether it be dormant or not, and that sparks the idea to tread gently once more into a very overcrowded marketplace. With many brands vying for a piece of the pie, some carefully curated history can help to set you apart from the others. This is exactly what happened with Evka Škovranová when she launched 1907 Perfumes and, four years later, the beautiful Mon âme.
