Christmas is the time for giving and receiving, but how about expanding that to “giving back”? The fragrance industry makes upwards of 20% of their annual income from the festive season, with some hitting 30%, and most Christmas trees this year will have a bottle of the latest Chanel, a Guerlain classic, a Jo Malone original or even something from one of the independent perfumeries nestled underneath it. Imagine the difference that we could make if for every bottle of perfume you purchase you also made a donation of just £1 to Shelter. How can we ensure that our fragranced frivolity truly makes a difference this year?
