Summer sees many people jetting off for their holidays and often means that they end up exploring a new country or city. This idea that “travel broadens the mind” is one that many perfume companies have tried to replicate with numerous travel themed fragrances, but it has often proved problematic for those that have attempted it. A person’s impression of a location is, for want of a better word, “personal” and so appealing to a wide audience can be difficult. One company that have excelled at this concept though is Gallivant and their new fragrance, Los Angeles, demonstrates the perfect balance between the impression and the reality.
We live our lives through a mist of preconceived ideas about everything from music to fashion and places to people, but just recently I was stopped in my tracks because of my own preconceptions about a fragrance. I had imagined that Tokyo by Gallivant would be just another cherry blossom inspired floral that once again celebrated this delicate petal. However, I couldn’t have been more wrong. Tokyo, the latest release from the company, recreates the early morning in the city and mixes nature with neon and tanginess with tranquillity. The new addition to the collection fits perfectly into the style, although its individuality cannot be ignored.
Inspiration comes from many sources but our memories can provide some of the most unusual and exciting. There is something about the way our brains store information about a place or a situation that can result in quite an abstract recollection, and it's this that Nick Steward has used to create the debut range from Gallivant, his own perfume company. After a career spent working for some of the industry's top perfume brands, Nick felt that the time was right to branch out on his own. So, let's take a closer look at London, one of his first four fragrances, which is far more than just Earl Grey and sandwiches.
