One of the challenges faced by companies when introducing a new fragrance is ensuring that it doesn’t conflict with an existing release. One way around this is to create “capsule collections” and one of the masters of this is undoubtedly Guerlain, but even they occasionally have to reposition their fragrances. This happened with their Les Déserts d’Orient and Les Absolus d’Orient collections because both exhibited similar styles. When Les Déserts d’Orient was retired it was also thought that its fragrances had also gone, but they have just been rereleased in the Absolus series. So, it’s time to rediscover Encens Mythique.
When Guerlain launched Santal Royal in October 2014 it is fair to say that its success took everyone a little by surprise. It seemed that every week brought a new Oud fragrance, and the market was becoming saturated. Somehow this black beacon, itself a reworking of the classic Aqua Allegoria bottle, grabbed the attention of the customer and its place in Guerlain's catalogue was secured. However, in the way of all perfume houses, its success meant that there had to be a successor. It arrived in January 2016 and was called Ambre Éternel. With a lot to live up to, what would the new fragrance bring to this once classic brand?
