There’s always been heated discussion over whether perfume should be classified as art. It stems from a basic disagreement over whether “fragranced frippery” is in the same league as a renaissance painter. Whichever camp you side with, the topic of “perfumed art” tends to accompany the release of scents that are deemed “challenging” (which may translate as unwearable) or those created specifically for an art installation or exhibition. However, the undisputed artistic skill of a perfumer is to translate a concept into a finished fragrance, and that is definitely on display with the finely tuned Machine Shop from Ankermade.
The idea of “giving back” is one that many companies attempt but, unfortunately, also one that can very easily miss the mark. In an era of “Corporate Social Responsibility” it’s become very fashionable to throw money at a cause and take the glory in a burst of publicity, but it’s much harder to create and manage a project that also has an educational aspect. The latest company to attempt this, undaunted, is Marina Barcenilla Parfums with their AromAtom project. Designed to educate and stimulate both children and adults in the field of astronomy using scent, just what DOES space smell like?
