Having an established history and a worldwide reputation is not always a guarantee of success for a perfume house, especially if it’s one that was revived after a period of dormancy. Living up to the memories of customers who may, without actually realising it, be recalling scents in a far-from-true form can often prove difficult to navigate. However, when it’s done right, it can prove to be a diamond in a sea of commercial beige. One such perfume house is Grossmith who, after a period in the wilderness solely surviving on novelty soap, was reborn as the luxury brand that it always was and which it truly deserves to remain.
