When a new niche perfume company launches it’s often off the back of a single successful fragrance that has grabbed the public’s attention. While his can guarantee an initial flurry of orders and reviews, the inevitable follow up fragrance is often the make or break for the brand. Will it stand up to the promise shown by the first release? Launching instead with a small curated collection can minimise some of these fears, and allow customers to find their own favourite, and that is exactly what Mladen Dragic did with Momento Perfumery. So, with five fragrances in the range, why was I drawn to the delicious Tea Road?
