Every year we see literally thousands of fragrances released both worldwide and also in specific countries. We are already half way through 2017 and if you have managed to smell every one of those launched so far this year then I am very impressed, but also more than a little sceptical. Every time you turn around there seems to be a new advertising campaign, a new “exclusive” ingredient, and a new dreaded flanker. So, you can be forgiven for missing a few of these new releases along the way. This week I was told, “everything is new to someone”, and in the world of perfume releases that couldn't be truer.
