When you think about the various possible inspirations for perfume then the list usually includes pretty standard ideas like music, cities, ingredients, memories etc. This is because these are the “inspirations” that are so often trumpeted by the many fragrance companies. Obviously there are others that can be called on to ignite the creativity, but one of the boldest was surely embraced back in 2013. Acclaimed perfumer Pia Long was at that point in her career working for LUSH and, due to an unexpected track change, the now legendary 29 High Street perfume was born. Eleven years later, it’s time to revisit the fragrance's story.
