The continued success of the niche fragrance market has meant that there has also been an obvious increase in the formation of new fragrance companies. The trap that some of these fall into is that the “concept” of the brand becomes more important than the “content” and so the customer is left feeling disappointed when they smell the actual fragrances. The latest company to enter the arena is the brainchild of Sarah Ireland. This self-taught perfumer has launched four scents, using music and memories as her inspiration, and the results are beautiful. So, let me introduce you to Sarah Ireland Perfumes.
