If you’re a perfume fan then you can’t have failed to notice that the number of new releases every year continues to grow. An exact figure is impossible to calculate, but we’re definitely in the thousands rather than the hundreds. This is a far cry from the days when companies would launch a new fragrance possibly every three to four years, it now feels more like one every three to four months. So, finding “your” perfume amongst the noise can be an almighty challenge. Enter Fario who, with the release of their Autograph fragrance, have tackled the issue of originality head-on in their debut signature scent.
Niche Perfumery is a term that’s hard to categorise these days, because the goal posts of what is produced by the large brands has shifted dramatically. Originally thought of as an alternative to the large corporations, most high-street brands now have a “niche” department creating more unusual offerings, and so the lines have definitely blurred. Once the domain of an independent producer creating in small batches, the focus is now firmly on the quality rather than the quantity. Many companies have tried to gain a foothold in the niche sector, with varying success, but the latest to proudly bloom is the Wales-based Ortir Apothecari.
