The discussion around gender within fragrance is a topic that has really come to the fore over the past ten years. There was always an argument that the notion of “flowers are for girls” and “woods are for men” was outdated, if it ever really applied in the first place to be honest, but the advent of more fluidity around gender has meant perfume companies have had to finally start addressing the issue head on. It’s a very fine line to walk, without coming across as if you’re riding off the back of someone else’s cause, but it’s one that Superdry have successfully championed in their new duo of exciting fragrances.
