The fact that our reaction to fragrance is so personal is one of the reasons why it can often be so difficult to gauge how a perfume will be received. Many companies launch scents with very specific stories and, if the customer doesn’t engage with them, they can end up overshadowing the actual fragrance. Exaltatum London has overcome this by simply relating their scents to the inspiration and encouraging the customer to draw on their own memories and experiences. The company’s current collection of three fantastic fragrances are all created by Eglija Vaitkevice but, within the trio, Pergola truly is theatrically majestic.
