Anybody that launches a new perfume brand in the current climate either needs a huge round of applause for throwing all of their common sense out of the window, or a serious talking to about the inevitable pitfalls that they will experience. However, when a person’s passion to create bubbles to the surface, it’s often impossible not to follow that dream. You obviously have a better chance of survival if you study hard and take expert advice, and that’s the case with Thursday Fragrance. One of the latest cabs off the rank in terms of perfume companies, they’ve done their homework, and it shows in their debut trio of scents.