Yves Rocher was born in the French village of La Gacilly, Morbihan in 1930. It was here that he created the first product that would eventually lead to the formation of a multi billion pound business that was named after him, Yves Rocher. Working from an attic room in his family home, Yves started to sell his first "lesser celandine" cream by mail order and it was this approach that truly made him a household name. Without the overheads of a store he was able to invest in the company and so secure his family-run business.
Yves decided to remain in his hometown of La Gacilly and went on to build the entire manufacturing, research and distribution centre for the company in the place he was born. His investment helped to secure the future of the area and the company is still the major employer in the region. In 1968 the first store finally opened in Paris but he never lost sight of his "mail order" roots, and this is how the UK were introduced to his creations. No one can have escaped Ming Shu in the nineties, the fragrance was everywhere!
In 1992 Yves Rocher retired from the company and handed over control to his son, Didier, but his unfortunate death in 1994 brought Yves back to the company. In 2007 he named his grandson, Bris, as the new successor and under his guidance the company has continued to grow. Yves Rocher died on 26th December 2009 but his legacy definitely lives on. He is surely most famous for saying about animal testing, "if you have to test your products of animals, you don't know what you're doing." So, let's look at Monoï Eau des Vahinés.
Monoï Eau des Vahinés is available from Yves-Rocher.fr or their French boutiques and is priced at €30 for 100ml.
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