The winter this year has felt like a very long, and a decidedly cold three months. That’s why the first signs of spring were eagerly welcomed by us all. Those green shoots bursting through the soil, promising the flowers that were to come, gave off an excitement if not any actual warmth. This period before the garden truly springs into action can be a little barren with regards to colour, but that doesn’t mean delicate white petals aren’t something to be celebrated. For their 2023 Flower of the Year, Fragonard has fixed its sights on the perfectly formed Narcisse, and it’s as captivating as its Grecian inspiration.
The subject of gender in fragrance is something that is still being discussed at length, and it’s just as vocal in the niche sector as it is in the high street. The fragrances that you’ll find in the department stores are clearly split into masculine, feminine and unisex because this helps to guide customers to their “safe” choice. The more independent boutiques will split by fragrance family or style, but this does mean that the customer has to take a much bigger journey of discovery. It’s very hard for established companies to break this cycle, but that is exactly what Fragonard have done with Beau de Provence.
