The horizon is something that often reignites memories, brings thoughts into focus, or even forces us to confront challenges that have lain buried. Looking out onto an expanse of ocean, rolling fields, or even deserts, unlocks feelings and emotions in a way that feels private and unobstructed. This idea of “vastness” has often found itself as part of the inspiration for perfumes, because with vastness comes expanse, and with expanse comes volume. The fashion for voluminous, head-turning fragrances shows no signs of slowing down any time soon, and Soki London has definitely delivered with their new release. All hail Cleopatra.
Alternative spins on established styles are one way that the perfume industry continues to reinvent itself with each new release. Whether this is a particular fragrance family, a worldwide bestseller, or even a specific ingredient focus, it’s the new presentation of something which has a familiarity that often grabs the attention of customers above a wholly new idea. There are few perfume inspirations that haven’t been done in one way or another other in the past, but the new Artemis from Soki London absolutely lives up to the well-known adage that “if you go down to the woods today, you’re sure of a big surprise.”
When you wake up to the rain hammering on the windows or the heating beginning to switch on by itself, your thoughts can quickly turn to the image of a sun-drenched beach and a tropical cocktail within reach. These thoughts quickly disappear though as the reality of real life makes itself known, but that’s when perfume can quickly come to the rescue. Just one spritz can metaphorically allow you to pack your bags reach fo the suncream, and grab your passport. This was the idea behind Aphrodite by SOKI LONDON. Promising to “transport the wearer to a sensual paradise”, are you ready to enjoy some autumn sunshine?
