The horizon is something that often reignites memories, brings thoughts into focus, or even forces us to confront challenges that have lain buried. Looking out onto an expanse of ocean, rolling fields, or even deserts, unlocks feelings and emotions in a way that feels private and unobstructed. This idea of “vastness” has often found itself as part of the inspiration for perfumes, because with vastness comes expanse, and with expanse comes volume. The fashion for voluminous, head-turning fragrances shows no signs of slowing down any time soon, and Soki London has definitely delivered with their new release. All hail Cleopatra.
Alternative spins on established styles are one way that the perfume industry continues to reinvent itself with each new release. Whether this is a particular fragrance family, a worldwide bestseller, or even a specific ingredient focus, it’s the new presentation of something which has a familiarity that often grabs the attention of customers above a wholly new idea. There are few perfume inspirations that haven’t been done in one way or another other in the past, but the new Artemis from Soki London absolutely lives up to the well-known adage that “if you go down to the woods today, you’re sure of a big surprise.”
If you’re in the last throes of Christmas shopping, and the various strikes are proving problematic for those last minute online orders, the answer to your gifting dilemma could be waiting for you on the high street instead. It might be the last place that you’d usually plan on visiting when the crowds start pushing and shoving, but simply stepping out of the “new release” queue could save you a lot of time and a lot of stress. There are thousands of fragrances that, while not “new” to the industry, will be “new” to the recipient, and my top tip for floral lovers is the delicious 2018 Dylan Blue Pour Femme from Versace.
