Stephan Matthews

Showing posts with label Idle. Show all posts

Thursday, 18 May 2017

IDLE by Romilly Wilde

The success of any company lies in the ability to connect with a variety of customers. New businesses often launch with a single product or a single range and then struggle to move outside of that original market. Romilly Wilde had a clever idea when they appeared in 2016, and it was one that has gained them fans in both the skincare and fragrance market, as well as nominations in the highly coveted 2017 Fragrance Foundation Awards for Best New Fragrance In Limited Distribution and Best New Independent Fragrance. So, let's take a closer look at Romilly Wilde's debut scent, Idle, and the creative duo behind it.

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Monday, 17 April 2017

STEPHAN'S SIX - SUSIE WILLIS

Susie Willis is no stranger to success. She sold her first company, Plum Baby, in 2010 for £10m but she still had a desire to further investigate the natural ingredient market. So, in 2016 she launched the skincare range Romilly Wilde and their first fragrance, Idle, was listed in two categories in the 2017 Fragrance Foundation Awards. With nominations for Best New Fragrance In Limited Distribution and Best New Independent Fragrance, I wanted to find out Susie's own perfume memories during "Stephan's Six".

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After twenty successful years as an actor, I decided the time was right to begin a new career, and that was in the perfume industry. Scent had always been a passion of mine, and working alongside a new group of creative minds ended up being the perfect fit.

As a Brand Consultant, Evaluator, Copywriter and New Business Advisor, the variety of work is exciting, and definitely draws on my acting background. Every day brings new challenges, experiences and delights to a workplace that is crammed full of new releases, evergreens, and fading classics.

This website brings together my ramblings on all aspects of the perfume industry from bottle design to fragrance, companies to noses, and everything in between.

Opinions are my own and do not in any way represent the views of the companies mentioned. Where products or services have been provided by the companies it is stated at the end of the article.

Companies and readers are welcome to contact me by using the Send Me A Message option below.

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Thursday, 18 May 2017

IDLE by Romilly Wilde

Monday, 17 April 2017

STEPHAN'S SIX - SUSIE WILLIS