In the current climate of transparency within the perfume business it’s becoming more acceptable for the unseen creatives to finally step forward and take a bow. This long overdue change is introducing many more names to the eager fragrance community, and it’s also seen a lot of those creatives branch out and launch their own perfume brands. However, finding the theme to ultimately hang the fragrances on is no easy task. It will be the perfumed persona that customers will latch onto, and it needs to resonate. Ilsa Fragrances has taken female empowerment as its cornerstone and woven it into Infinite No.1 and Infinite No.2.