Jo Malone London started a tradition back in 2011 when they released their first “Brit Collection”, a series of fragrances that were designed to celebrate an aspect of British culture or history. From tea to the Tudors, and herbs to hyacinths, the company have always attempted to add a little fun into February and this year is no exception. Céline Roux, Vice President of Global Fragrance Development for Jo Malone London, called upon perfumers Yann Vasnier and Louise Turner to collaborate on the 2019 collection and the result is Wild Flowers & Weeds. So, will the company’s ninth year blossom or will it wilt?
