Jo Malone London started a tradition back in 2011 when they released their first “Brit Collection”, a series of fragrances that were designed to celebrate an aspect of British culture or history. From tea to the Tudors, and herbs to hyacinths, the company have always attempted to add a little fun into February and this year is no exception. Céline Roux, Vice President of Global Fragrance Development for Jo Malone London, called upon perfumers Yann Vasnier and Louise Turner to collaborate on the 2019 collection and the result is Wild Flowers & Weeds. So, will the company’s ninth year blossom or will it wilt?
Now in its eighth year, Jo Malone London’s annual Brit Collection has gathered a loyal following for those looking for a transitory fragrance to take them from spring to summer. This year sees the release of English Fields, which is inspired by “the goodness of grains with the freshness of flowers”, and it promises “the rich, golden fullness of harvest-ready fields”. To realise this latest collection Celine Roux, Head of Fragrance Development, has once again turned to perfumer Mathilde Bijaoui, who had previously created Myrrh & Tonka for the company. With five fragrances to choose from, what does English Fields have to offer?
