Fashion and fragrance have a long history of collaboration, from Chanel and Worth through to Gaultier and Versace, but there's another side of the rag trade that has inspired perfumed patterning. The male tailoring industry is one that manages to encompass all age groups and social standings and, thanks in part to the sharp silhouettes and tweed accents of the Peaky Blinders, the resurgence in tailor-made clothing brings with it a need for a fragranced flourish to finish the ensemble. So, if you’re looking for refined elegance with a traditional cut, look no further than Mayfair from The Savile Row Company.
The niche market is the same as the mainstream market in that the vast quantity of releases every year makes it absolutely impossible to try everything when they actually launch. Many brands simply get lost under the weight of the latest, the biggest, and the brightest new perfume but they bide their time until they're rediscovered. One such company is Ex Idolo and it’s a name that will be new to many people. This British brand, which launched in 2013, now has four fantastic fragrances in their collection. Whilst all have been created with passion, Ryder is a journey into the private world of mahogany, pipe smoke, and cognac.
