Perfumery, like anything else that has an artistic bent, is often less about creating something new and more about presenting something in a different light. The ingredients that are open to a perfumer are, with the exciting advances in synthetics, almost limitless, but there are a few core ones that always demand attention. Patchouli, iris, vanilla, jasmine - all of these have an inbuilt familiarity that feels safe, but showcasing them in original ways is what customers are look for. Now, rose is such a well-known ingredient that finding an original take on it can be hard, but that’s exactly what you get with EAU.MG’s Rockin’ Rose.
The niche market is the same as the mainstream market in that the vast quantity of releases every year makes it absolutely impossible to try everything when they actually launch. Many brands simply get lost under the weight of the latest, the biggest, and the brightest new perfume but they bide their time until they're rediscovered. One such company is Ex Idolo and it’s a name that will be new to many people. This British brand, which launched in 2013, now has four fantastic fragrances in their collection. Whilst all have been created with passion, Ryder is a journey into the private world of mahogany, pipe smoke, and cognac.
There are certain flowers which perfectly embody a country or region, but surely none so much as the quintessentially British Bluebell. This tranquil bloom appears at the end of April in the United Kingdom and can usually be found carpeting woodlands in a stunningly fragrant watery blue. Unfortunately it is one of the florals which refuses to give up its essential oil and so always has to be created artificially, in the same way as lily of the valley, using other essences. There are still only two interpretations which truly vie for the top spot, so let's look forward to warmer months and rediscover the Bluebell.
