The continuing pressure from above to categorise and define what makes each of us unique is something that shows no signs of letting up any time soon. It’s our individuality and personal drive that, when combined with others, can truly make an exciting and dynamic environment. Whether it’s gender, sexuality, religion or even music, holding on to your own identity is the only way to guarantee open discussion, and from that a closer understanding of how we can all live side by side. Perfume has always been a form of self-expression, and the latest release from Memoize is the perfect embodiment. It’s time to discover Alte.
Showing posts with label Memoize. Show all posts
Showing posts with label Memoize. Show all posts
Monday, 2 September 2024
Monday, 22 January 2024
ROCKIN' ROSE by EAU.MG
Perfumery, like anything else that has an artistic bent, is often less about creating something new and more about presenting something in a different light. The ingredients that are open to a perfumer are, with the exciting advances in synthetics, almost limitless, but there are a few core ones that always demand attention. Patchouli, iris, vanilla, jasmine - all of these have an inbuilt familiarity that feels safe, but showcasing them in original ways is what customers are look for. Now, rose is such a well-known ingredient that finding an original take on it can be hard, but that’s exactly what you get with EAU.MG’s Rockin’ Rose.
Monday, 18 September 2023
FIREFLY by Adscenture
The act of finding a new fragrance is one that can seem like a tangle of suggestions, opinions and emotions. We’re often influenced by the season, even the occasion that the perfume is going to be worn at, but hopefully the final decision is something we trust to our own noses. It’s still often hard though to cut through the marketing messages and get to the heart of the scent, but it’s this constant quest for discovery that makes it a true vocation and an exciting “scent adventure”. You'll see that Adscenture have cleverly combined these words to form their name, and their Firefly fragrance is the perfect way to start your own scented travels.
Thursday, 6 February 2020
GULA by Memoize London
In the constant rush for “newness” we often forget about companies that are confidently, and successfully, continuing to walk that niche road. These brands become whispered favourites rather than trumpeted crowd-pleasers, and often find themselves relying on loyal fan bases. These fantastic companies start to disappear from the magazine editorials in favour of the “new young thing.” This is the case with Memoize London, a fragrance brand that deserves much more exposure. Now in their fourth year, it’s time to revisit this memory based collection and rediscover one of their original fragrances, the wonderfully exciting Gula.
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