With an increasingly crowded niche perfume market, companies are having to find inventive ways in order to attract customers to their brand. This is very challenging for the true artisans because, however they choose to become more visible, it still has to fit in with their beliefs. An interest in the creative process has seen many perfumers open their labs to the public but Chris Rusak has taken this one stage further by releasing a series of “works in progress.” These snapshots of his formula book have resulted in a collection of five scents that encourage introspection, and which also smell spectacular.
