The question of how a perfume company can expand its range, and at the same time potentially attract a new set of customers, is one that every brand has to eventually ask itself. It’s very easy to continue in exactly the same vein, especially if you’re experiencing success, but this can also actually limit a company’s overall growth. If you’re famous for exceptional extrait strength perfumes then the obvious route is to move into the more affordable Eau de Parfum concentration, but this needs to be done sensitively. One company that has achieved this seamlessly is Widian, and their Almond fragrance is absolutely delicious.
Didier Gaglewski was born in Grasse and, very quickly, became fascinated with the world of perfumery. Being brought up the spiritual home of fragrance meant that a career in the industry was inevitable and it led to debut collections being presented in Paris, Germany, and Switzerland. I met Didier at his beautiful boutique in Grasse to discover his scented secrets during “Stephan’s Six”.
With an increasingly crowded niche perfume market, companies are having to find inventive ways in order to attract customers to their brand. This is very challenging for the true artisans because, however they choose to become more visible, it still has to fit in with their beliefs. An interest in the creative process has seen many perfumers open their labs to the public but Chris Rusak has taken this one stage further by releasing a series of “works in progress.” These snapshots of his formula book have resulted in a collection of five scents that encourage introspection, and which also smell spectacular.
