Summer is the time of the year when we all hunt out the latest effervescent spritz to accompany us through another beachside holiday or weekend getaway. This year might see our vacation being considerably closer to home, but that doesn’t have to stop us creating our own little bit of sunshine. The fragrances that come out at this time of the year are all traditionally designed to uplift and energise us, and there is one company that has once again absolutely delivered on this promise. Now in its third year, Mäurer & Wirtz have released their latest 4711 Remix Cologne, and this time it’s a twist on the classic lemon.
If you were asked what the most famous cologne in the world is then the chances are that 4711 would probably come to mind. This classic cologne has been a favourite since it launched back in 1792 and it became a regular gift for soldiers returning from Germany to give to their wives, even well into the 1970s. Originally created by Mülhens but now owned by Mäurer & Wirtz, 4711 has had numerous companion fragrances in the past but this year sees the beginning of a new seven-year series called 4711 Remix Cologne. Described as “tangy, loud and fresh”, let me introduce you to this year’s orange inspired interpretation.
