Once upon a time, in a land far, far away there was a town called "Londinium". Now, in this mystical place there were shops selling everything that a person could want. The shopkeepers knew their customers' names, their tastes, on which day the week they shopped, and never competed with each other in a mercenary way. "Competition is the way to failure. You may succeed in a sale but at the price of a friend." In 2015 this description of London is indeed a fairytale, but it doesn't need to be. At least, not totally. Come with me as I take you on a journey to see whether there are lessons to be learnt from the Plum capital of the United Kingdom.
