The traditional bottle of cologne used to be a staple in every household, but it fell out of favour in certain countries when the eau de toilettes and eau de parfums overtook it in popularity. There was the obvious comparison of strength and longevity, the cologne being more fleeting than its rivals, but in the new push for “quiet fragrances” the humble cologne is fighting back. France never abandoned this celebrated splash, and it's one of its oldest companies that is trumpeting the return. Jean d’Aigle has a history stretching back to 1945, and its Chypre Eau de Cologne is ideal for autumn as it celebrates its 80th birthday.
I think we can all agree that February is usually a month filled with thoughts of where we’ll be going on holiday during the summer or, if we’re lucky, locations for that quick escape over the Easter break. There are obviously still some pretty big hurdles to get over before there’s any chance of retreating to a sandy oasis of calm this year, but that doesn’t mean that we can’t close our eyes and indulge in a little bit of well deserved armchair travel. As we come out of the winter fragrance season there are plenty of sunny scents that can be reached for to simulate sunshine, and one of the finest is surely Acqua di Genova.
Christmas is the time of year when “familiarity” often overtakes “newness”. For the previous eleven months we are bombarded with release after release which is why, for many, the festive season becomes about falling back on trusted favourites. The feeling of being surrounded by scents and aromas that evoke happy memories is important at any time, but even more so as we prepare to leave 2020 behind us. Many companies still ploughed on with new products, but others have decided to tread more delicately. One example of the latter is Fragonard and their Christmas candle duo of Allumez-Moi and Le Feu Sous la Glace.
Summer is the perfect time to revisit the classic cologne, and by this I mean a fragrance that is structured in the traditional way rather than merely exhibiting a “freshness” and “effervescence” that has become associated with the style. Many companies offer scents which are described as “cologne” but have little to do with this wonderfully simple form of perfumery, but one brand still proudly specialising in these uplifting scents is Cadentia. A favourite in France, but fairly unknown outside of its native country, the company has just launched their Eau de Cologne - La Véritable range and the results are beautiful.
Once upon a time, in a land far, far away there was a town called "Londinium". Now, in this mystical place there were shops selling everything that a person could want. The shopkeepers knew their customers' names, their tastes, on which day the week they shopped, and never competed with each other in a mercenary way. "Competition is the way to failure. You may succeed in a sale but at the price of a friend." In 2015 this description of London is indeed a fairytale, but it doesn't need to be. At least, not totally. Come with me as I take you on a journey to see whether there are lessons to be learnt from the Plum capital of the United Kingdom.
